Privacy Policy

Last updated: 1 July 2026

This Privacy Policy explains how Pieni Matkaopas (“we”, “us” or “our”) processes information when you visit www.pienimatkaopas.com.

Pieni Matkaopas is a travel website operated from Finland. This Privacy Policy is written with particular regard to the EU General Data Protection Regulation (GDPR).

If you have any questions about this Privacy Policy or the processing of personal data on this website, you can contact us at:

[email protected]

1. Controller

The controller for this website is:

Pieni Matkaopas
Email: [email protected]

2. What personal data do we collect?

Pieni Matkaopas does not offer user accounts, comments, newsletter subscriptions, contact forms or other features where visitors would directly submit personal data through the website.

However, some information may be collected automatically when you visit the website. This may include information such as:

  • your browser and device type;
  • approximate location based on technical information;
  • pages visited on the website;
  • time spent on the website;
  • referral information;
  • interactions with advertisements or affiliate links;
  • cookie and consent-related information.

This information is mainly collected through third-party services used for analytics, advertising, consent management and affiliate tracking.

If you contact us by email, we process the information included in your message only for the purpose of reading, handling and responding to your enquiry.

3. Google Analytics

This website uses Google Analytics 4 (GA4) to understand how visitors use the website and to improve the content and usability of the site.

Google Analytics may collect information about your visit, such as pages viewed, approximate location, device type, browser, traffic source and other usage-related data.

We do not use Google Signals or Google Analytics advertising features for demographics, interests or remarketing.

Google Analytics data is processed by Google in accordance with Google’s own privacy and data processing practices.

4. Advertising and Mediavine

This website uses the Mediavine advertising platform to display advertisements.

Mediavine and its advertising partners may use cookies and similar technologies to deliver ads, measure ad performance, prevent fraud, manage frequency capping, and support advertising-related services.

Mediavine may process personal data as described in its own legal and privacy documentation. Visitors who want more information about Mediavine’s data practices should review Mediavine’s Legal and Privacy Center.

5. Affiliate links

This website contains affiliate links, including links to services such as Booking.com and GetYourGuide.

If you click an affiliate link, the relevant third-party service may collect information needed to track that the visit, booking or purchase came from Pieni Matkaopas. This may involve cookies, tracking identifiers or similar technologies.

Affiliate partners process data according to their own privacy policies and technical practices.

6. Cookies and similar technologies

This website uses cookies and similar technologies for purposes such as:

  • enabling website functionality;
  • remembering user choices;
  • measuring website usage with Google Analytics;
  • displaying and measuring advertisements through Mediavine;
  • managing advertising and analytics consent;
  • supporting affiliate link tracking.

Cookies may be set either by Pieni Matkaopas or by third-party services used on the website.

Essential cookie: pmd

The website sets a cookie called pmd.

This cookie is used to remember the visitor’s choices and to provide the website service. The pmd cookie is a session cookie, which means it is deleted when the browser session ends.

Cookie consent

The website uses a cookie consent solution that allows visitors to accept or reject non-essential cookies, such as analytics and advertising cookies.

You can manage or withdraw your cookie consent through the cookie consent options available on the website.

You can also control cookies through your browser settings. Please note that blocking some cookies may affect how certain features of the website work.

7. Legal bases for processing

Depending on the context, the processing of personal data may be based on one or more of the following legal bases under the GDPR:

  • Consent, for example where consent is required for analytics or advertising cookies.
  • Legitimate interests, such as maintaining and improving the website, understanding general website usage, preventing misuse, and operating the website.
  • Legal obligation, where processing is necessary to comply with applicable laws.
  • Performance of a service, where a technical cookie is necessary to provide a function requested by the user.

8. Third-party services

This website uses third-party services, including but not limited to:

  • Google Analytics;
  • Mediavine;
  • cookie consent management technology;
  • Booking.com affiliate links;
  • GetYourGuide affiliate links.

These third parties may process data independently or on behalf of the website, depending on the service and context. Their processing is governed by their own privacy notices, terms and technical systems.

9. International transfers

Some third-party service providers may process information outside the European Economic Area.

Where personal data is transferred outside the EEA, the relevant service providers are responsible for using appropriate safeguards required under applicable data protection law, such as standard contractual clauses or other legally recognised transfer mechanisms.

10. Data retention

Pieni Matkaopas does not store personal data submitted directly by users through website forms, user accounts, comments or newsletter subscriptions, because these features are not used on the website.

If you contact us by email, your message may be retained for as long as necessary to handle your enquiry and maintain ordinary correspondence records.

Data collected through Google Analytics, Mediavine, affiliate partners and other third-party services is retained according to the retention practices of those service providers.

The pmd session cookie is deleted when the browser session ends.

11. Children’s privacy

This website is not directed at children or persons under the age of 16.

We do not knowingly collect personal data from children through the website.

12. Your GDPR rights

If the GDPR applies to you, you may have the following rights in relation to your personal data:

  • the right to be informed about how your personal data is processed;
  • the right to access your personal data;
  • the right to request correction of inaccurate personal data;
  • the right to request deletion of your personal data;
  • the right to request restriction of processing;
  • the right to object to processing;
  • the right to data portability, where applicable;
  • the right to withdraw consent where processing is based on consent;
  • the right not to be subject to a decision based solely on automated processing, where applicable.

Because Pieni Matkaopas does not directly collect user-submitted personal data through website forms, many requests relating to analytics, advertising or affiliate tracking may need to be handled by the relevant third-party service provider.

You can contact us at [email protected] if you want to exercise your rights in relation to data processing for which Pieni Matkaopas is the controller.

13. Right to lodge a complaint

If you believe that your personal data has been processed in violation of applicable data protection law, you have the right to lodge a complaint with a supervisory authority.

14. Embedded third-party content

This website does not currently use embedded third-party content such as YouTube videos, Google Maps, Instagram embeds or Facebook embeds.

If this changes in the future, such third-party content may collect data according to the privacy practices of the relevant third-party service.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example if the website’s features, third-party services or legal requirements change.

The latest version will be available on this page, and the “Last updated” date will indicate when the Privacy Policy was most recently revised.